Welcome to post #3 in a 7 part series examining the top trends in social media for 2015, brought to you by @natureclicker (with much assistance from the rest of the internet). Check back to see #4 in the series.
3. Social Advertising
I know what you’re thinking, social media advertising isn’t anything new, right? Well, you’re right, it isn’t — but if you think that 2015’s advertising is the same as 2014’s (or 2016’s, for that matter), you’re also terribly, terribly wrong (sorry!).
Once considered an equal playing field for brands, business, organizations, and that guy you went to high school with that you don’t really keep in touch with but can’t unfriend because what if you run into him somewhere that would be so awkward, Facebook now holds the keys to the kingdom when it comes to what shows up in user news feeds — and what doesn’t. It’s clear that the rules for social advertising are changing, and the price tag for reaching fans and followers is following suit.
Facebook’s old “open organic reach” strategy rewarded organizations and businesses that interacted regularly with users and posted quality, engaging, or otherwise attractive content to the platform. Facebook’s new cure-all for gaining page views and engagement is a little more, you guessed it, monetized.
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