Welcome to post #7 in a 7 part series examining the top trends in social media for 2015, brought to you by @natureclicker (with much assistance from the rest of the internet). Thanks for following this series. Check back for more posts on social media trends, information on non-profit social, and research updates!
7. Live Social
One of the most distinctive features of social media is its ability to reach audiences in real time. We’ve all seen how trending topics on Twitter or Facebook can draw attention to an issue, generate increased coverage on traditional media, or even prompt public responses from private corporations, state agencies, public figures, or otherwise identified parties. In some instances, the opinions shared on a trending topic can have strong effects on its perception.
However, the “power of now” expressed within social media networks is often overlooked by academics, researchers, and even professional social marketers. Why?
Well, for one thing — it’s incredibly difficult, if not impossible, to predict what will trend and why. Still, the appeal — and the longing for — real time connections are attractive (and potentially lucrative) opportunities for everyone involved in social marketing, branding, or outreach.
How does live contact with your audience differ from other forms of social messaging?