Social Media Roundup: 7 Top Trends for 2015

Welcome to post #7 in a 7 part series examining the top trends in social media for 2015, brought to you by @natureclicker (with much assistance from the rest of the internet). Thanks for following this series. Check back for more posts on social media trends, information on non-profit social, and research updates!

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7. Live Social

One of the most distinctive features of social media is its ability to reach audiences in real time. We’ve all seen how trending topics on Twitter or Facebook can draw attention to an issue, generate increased coverage on traditional media, or even prompt public responses from private corporations, state agencies, public figures, or otherwise identified parties. In some instances, the opinions shared on a trending topic can have strong effects on its perception.

However, the “power of now” expressed within social media networks is often overlooked by academics, researchers, and even professional social marketers. Why?

Well, for one thing — it’s incredibly difficult, if not impossible, to predict what will trend and why. Still, the appeal — and the longing for — real time connections are attractive (and potentially lucrative) opportunities for everyone involved in social marketing, branding, or outreach.

How does live contact with your audience differ from other forms of social messaging?

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Social Media Roundup: 7 Top Trends for 2015

Welcome to post #6 in a 7 part series examining the top trends in social media for 2015, brought to you by @natureclicker (with much assistance from the rest of the internet). Check back later for #7 in the series!

pinterest

6. Pinterest Power

Today is an amazing day, because I get to talk to you about one of my all-time-favorite platforms/time-sucking pastimes, Pinterest.

Pinterest can be used online via desktop and mobile devices, or downloaded as an app. Its sleek minimalist design allows for users at all levels of tech-literacy to create and save web-links, called “pins” on their own collection of “boards.” While the inspiration behind Pinterest is clear, its users are engaging with Pinterest in a myriad of different ways, some of which come as a surprise to even the platform’s design team.

In all fairness, who could have seen this coming?

In all fairness, who could have seen this coming?

When the interest in Pinterest surged back in 2012, critics were quick to point a laundry list of reasons why Pinterest wasn’t “the next big thing” in social media. Despite some of the negative attention the platform received early on, Pinterest has continued to attract new users, generate revenue, and provide its “pinners” with creative and unique experiences.

So, what’s so great about Pinterest?

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