Social Media Roundup: 7 Top Trends for 2015

Welcome to post #4 in a 7 part series examining the top trends in social media for 2015, brought to you by @natureclicker (with much assistance from the rest of the internet). Check back to see #5 in the series.

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4. Va-va-videos!

Welcome to 2015, where images have replaced text and video has replaced images.

YouTube is also the home of about 2 million kitten videos.

YouTube is also the home of about 2 million kitten videos.

Although Google remains the number one go-to-guide for all things internet, YouTube is the second most popular search engine in the world. It processes more than 3 billion searches a month, which is more than Bing, Yahoo!, AOL, and Ask combined. Nearly half of all internet users are on YouTube, and the site uploads an average of 100 hours of video content every minute. In the average month, 6 billion hours of video are watched, with its mobile application delivering about 25% of its total views — which clock in at around 4 billion per day.

Clearly, people like watching videos, and YouTube isn’t the only platform with an interest in sharing. In fact, Facebook now averages even more total minutes watched than YouTube, which illustrates that YouTube is no longer a necessity for organizations and businesses looking to share visuals of their projects, landscapes, or products. With the implementation of video support on platforms like Facebook, Vine, Snapchat, Instagram, Tumblr, and Twitter, social video is quickly becoming one of the most appealing engagement tools in 2015 — and you don’t even need an app for that.

What makes video so engaging?

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Social Media Roundup: 7 Top Trends for 2015

Welcome to post #3 in a 7 part series examining the top trends in social media for 2015, brought to you by @natureclicker (with much assistance from the rest of the internet). Check back to see #4 in the series.

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3. Social Advertising

I know what you’re thinking, social media advertising isn’t anything new, right? Well, you’re right, it isn’t — but if you think that 2015’s advertising is the same as 2014’s (or 2016’s, for that matter), you’re also terribly, terribly wrong (sorry!).

Once considered an equal playing field for brands, business, organizations, and that guy you went to high school with that you don’t really keep in touch with but can’t unfriend because what if you run into him somewhere that would be so awkward, Facebook now holds the keys to the kingdom when it comes to what shows up in user news feeds — and what doesn’t. It’s clear that the rules for social advertising are changing, and the price tag for reaching fans and followers is following suit.

Facebook’s old “open organic reach” strategy rewarded organizations and businesses that interacted regularly with users and posted quality, engaging, or otherwise attractive content to the platform. Facebook’s new cure-all for gaining page views and engagement is a little more, you guessed it, monetized.

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Social Media Roundup: 7 Top Trends for 2015

Welcome to post #2 in a 7 part series examining the top trends in social media for 2015, brought to you by @natureclicker (with much assistance from the rest of the internet). Check back to see #3 in the series.

podcasting

2. Podcasts on Parade! At first glance, podcasts might not seem to fit within the traditional scope of social media, but what is social media if not nontraditional? Podcasts are on the rise in both for-profit and non-profit social media endeavors. Today, we’ll discuss what podcasts are, and take a look at some of the reasons why they’re trending in 2015. We’ll be running this post on a traditional Q&A podcast format, so please feel to ask any questions you may have at the end of the post! What is a podcast, anyway?  I’m glad you asked! The word “podcasting” is hybrid of broadcasting and iPod. Although I’m sure Apple Inc. is happy to share such an association, podcasts have no direct development or production ties to the brand or the iPod itself, and you can listen to podcasts on any device that will play MP3s or other sound files. How are they related to social media?

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Social Media Roundup: 7 Top Trends for 2015

The top 7 trends in social media for 2015, brought to you by @natureclicker (with much assistance from the rest of the internet), will be posted each week. Check back next week to see #2 in the series. For now, I give you — the first trend in social media for 2015 (and especially this week).

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1. GIFs Galore!

Okay, so GIFs might not seem like the #1 most important trend in social media today, and they’re definitely not new to the internet — but they are certainly lighting up headlines this week.

For those of you who don’t frequent one of the many social-sharing sites already brimming with digitized clips of ironic movie mashups, people spinning on escalators, or Taylor Swift doing anything, GIFs are “animated images” frequently used in place of simple image files, memes, or videos.

On Friday, the good people at Facebook confirmed that they will now support GIFs as shareable status updates, although their full roll-out of the feature is expected to take an indeterminate amount of time to arrive to the masses, and it is currently unknown if the GIF feature will also apply to comments, individual wall posts, or mobile messaging. As a self-diagnosed GIF hoarder whose computer is currently lagging under the weight of thousands of these little guys, I can tell you that this is big.

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