Welcome to post #4 in a 7 part series examining the top trends in social media for 2015, brought to you by @natureclicker (with much assistance from the rest of the internet). Check back to see #5 in the series.
Welcome to 2015, where images have replaced text and video has replaced images.
Although Google remains the number one go-to-guide for all things internet, YouTube is the second most popular search engine in the world. It processes more than 3 billion searches a month, which is more than Bing, Yahoo!, AOL, and Ask combined. Nearly half of all internet users are on YouTube, and the site uploads an average of 100 hours of video content every minute. In the average month, 6 billion hours of video are watched, with its mobile application delivering about 25% of its total views — which clock in at around 4 billion per day.
Clearly, people like watching videos, and YouTube isn’t the only platform with an interest in sharing. In fact, Facebook now averages even more total minutes watched than YouTube, which illustrates that YouTube is no longer a necessity for organizations and businesses looking to share visuals of their projects, landscapes, or products. With the implementation of video support on platforms like Facebook, Vine, Snapchat, Instagram, Tumblr, and Twitter, social video is quickly becoming one of the most appealing engagement tools in 2015 — and you don’t even need an app for that.
What makes video so engaging?