Social Media, the Environment, Organizations! Oh My!


My name is Brynn Fromknecht and I am a Graduate Researcher at the University of Guelph in Ontario, Canada.

I am currently working on a project to better understand the links between social media, environmental non-profit organizations, the public, private industry, governance, and nature.

I will update this blog regularly throughout the research process, in order to detail my experiences navigating these rich and complex connections, describe my research approach, explore current online campaigns, and provide insight into contemporary social media practices, processes, and design.

If you are interested in learning more about my project, please visit the About Me page. If you volunteer or work for an environmental non-profit organization or social media group and would like to learn more about participating in my research, please email me at

You can also follow me on Twitter at: natureclicker

I look forward to learning together!



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