Why research social media? Why non-profits? Why the environment?
If you have questions about my research, I have answers! Actually, I probably have a few questions for you, too.
Social Media: Where is Web 2.0 going, and how do we know when we get there?
Recently, there has been a great deal of debate regarding the value and potential of social media. Most of the “value” debate circulates through marketing and financial circles, while the “potential” is frequently cited in the media, as well as academic journals focusing on social justice, communications technology, or social movements.
Still, the conversation ping-pongs back and forth. Have we entered a new age of virtual action? Is digitized people power poised to deliver social, political, and environmental justice by way of crowdfunding, retweets, and public pressure? Or is “armchair activism” (aka slacktivism) just another way for millennials to stay inside the house? Can these two definitions peacefully co-exist? Or does one necessitate the destruction of the other? Continue reading